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H&M Drops Moisture-Wicking Men’s Wear Collection

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

H&M and Lycra have devised a new solution to help men stay cool during the hot summer months. On Thursday, the Swedish fast-fashion brand released a new men’s collection made with Lycra’s Coolmax technology, a suite of moisture-wicking fabrics that pull sweat away from a wearer’s body, keeping them dry even in hot, humid environments….

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