Haelixa has partnered with India’s BKS Textiles Pvt. Ltd., a manufacturer of high quality woven fabrics and home textiles, to physically mark, trace and authenticate products from producer to retail.
BKS is launching Organitrack, a bedding solution that uses 100 percent organic cotton in its manufacture. This cotton is tagged with Haelixa’s DNA markers that provide products with a unique fingerprint, establishing proof of origin and securing transparency across the entire supply chain.
These versatile, non-intrusive and robust markers are Global Organic Textile Standard (GOTS)-approved and are compatible with Standard 100 by Oeko-Tex. Haelixa said third-party testing has verified the integrity of marked Organitrack products and authenticates their history, giving retailers and brands the comfort of standing behind the product claims made.
“Organic cotton has become a crucial driver of sustainability in the textile industry, with the numerous benefits it brings to the environment and the farming community,” Dr. Sudha Anand, marketing director of BKS Textiles, said. “At the same time, cases of fraudulent claims, passing off conventional cotton as organic, have been increasing rampantly lately. This makes traceability absolutely crucial and we are very pleased to partner with Haelixa in providing a fool-proof organic cotton solution to our customers.”
Dr. Michela Puddu, CEO and co-founder of Haelixa, said knowing how important sustainability is especially for the millennial generation, being able to provide a forensic proof for the authenticity of the fiber helps to reassure the end-consumer.
Haelixa specializes in the development and commercialization of disruptive product traceability solutions to ensure full end-to-end supply-chain consumer good traceability, with a focus on sustainable and ethically manufactured products, such as organic textiles and conflict-free minerals. Haelixa marking technology is based on DNA markers that are physically applied to the material and stay linked to it, providing a traceable physical fingerprint from producer to retail.
BKS Textiles, located in Tamil Nadu in South India, is a vertically integrated manufacturer and exporter of woven fabrics, home textiles and institutional textiles.
Organitrack joins other established cotton traceability systems, such Applied DNA Sciences’ CertainT platform that allows raw materials and products to be tagged with a unique molecular identifier, and Oritain’s process that analyzes the naturally occurring chemical properties of a fiber to creating a unique chemical fingerprint that links it back to the field in which it was grown.