This isn’t just any tank top.
Hanes has launched the “Active Comfort Tank,” part its Tec ComfortGear Collection, because, the company said, it “believes that everyone who works and plays hard deserves support.”
The high-performance sleeveless shirt incorporates lightweight, breathable yarns and an innovative knitting technique that combine to provide bi-directional comfort compression and all-over stretch to fight fatigue. Mesh is used in targeted areas for added ventilation, a longer back ensures the tank stays securely tucked in, and an ultraviolet protection factor rating of 50-plus adds sun protection.
“Whether you drive, dig or drill for a living, or paddle, pedal or pitch for fun, our Active Comfort Tank compression shirt can help prevent fatigue and improve performance,” W. Howard Upchurch, Hanesbrands’ group president of innerwear for the Americas, said. “And it will keep you cool, comfortable and confident all day.”
The Tec ComfortGear collection, which also includes tights, socks and an arm sleeve, utilizes an exclusive “Triple Tec” fabric that features X-Temp technology that adapts to body temperature and wicks moisture for comfort. It also has FreshIQ advanced odor protection that inhibits the growth of odor-causing bacteria and Slide-on technology that makes compression garments easy to put on and take off.
The tank, which is available in black and retails for $22.99, can be purchased on Hanes.com. The tights, socks and arm sleeve can be found on the brand’s website and on Amazon.com.
In reporting a 3 percent increase in net sales for the second quarter to $1.76 billion and a 9.5 percent rise in net income to $153.97 million in August, CEO Gerald Evans said, “We’ve ramped our innovate to elevate strategy with a number of innovation launches scheduled in the second half.”
Evans also noted that several of the company’s brands, including Hanes, have introduced innerwear and activewear products utilizing recycled yarns, recycled polyester, organic cotton or cellulose-based fabrics.