Intimates and sleepwear brand Hanky Panky on Thursday launched Eco Rx and the revitalized Lingeriecycle program.
Eco Rx is a collection of innovatively upcycled lingerie and loungewear, while the relaunched Lingeriecycle program allows consumers to break up with their old intimates by responsibly recycling them.
Utilizing Lenzing’s Refibra technology, the Eco Rx collection uses upcycled cotton scraps from pre- and post-consumer cotton waste that are then transformed into cotton pulp. The pulp is then added to wood pulp from sustainably managed forests and the combined raw material is transformed into new Tencel branded lyocell fibers.
The use of these materials offer product-centric and planet-focused benefits, including driving a circular economy and giving waste a second life in the fashion supply chain for everyone, including consumers, brands and the whole fashion community; fabric that provides a soft feel and is gentle on the skin; efficient moisture absorption that supports the body’s natural thermal regulating mechanism, and durable and long-lasting quality.
“Hanky Panky is thrilled to partner with Tencel brand to bring this innovative natural, upcycled offering to consumers and continue our long-standing efforts toward sustainability,” Brenda Berger, CEO of Hanky Panky, said. “As experts in comfort, we consciously selected Tencel fibers as our partner and leaders in their field, to bring this pioneering collection to market.”
The eight-silhouette collection features a mix of new loungewear and reimagined versions of well-known undergarments. The waistband trim used in the collection is made of Repreve recycled nylon-spandex lace from pre-consumer nylon waste blended with spandex and is also Oeko-Tex certified.
The brand has relaunched Lingeriecycle, originally created in 2008 with the purpose of finding end-of-life solutions for underwear. For most fashion companies, end of life solutions are obvious–unwanted garments can be donated or sold secondhand. However, intimates–specifically underwear– is not accepted for donation or resale anywhere due to sanitation concerns.
To celebrate Earth Month, the relaunch of Lingeriecycle will kick-off and encourage customers to make positive impacts on their own ecosystem by cleaning out their underwear drawers. To support the initiative and facilitate recycling, Hanky Panky will be providing customers with free shipping labels to send in items they want to recycle.