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New Partnership Brings Regenerative Wool to Fashion, Outdoor Industries

HD Wool and the Savory Institute have created a partnership to bring Land to Market-verified regenerative wool to brands and manufacturers across the global wool trade.

HD Wool is a supplier of traceable, natural and biodegradable wool insulation for apparel and brings consumer-enhancing components to Land to Market’s growing list of apparel brands. This will be the first model of regenerative British wool committed to supporting producers with a new route to market, while providing brands with regenerative sourcing solutions and consumers with dynamic buying choices.

“We provide technical wool insulation for anyone who defines quality beyond what they can see and touch and who are conscious of their environmental impact,” Jo Dawson, CEO of HD Wool, said.

David Rizzo, chief operating officer of the Land to Market program, said the partnership with HD Wool is a vital step for Land to Market as it grows its member base and looks to provide more turnkey traceable wool solutions for brands.

“We have been working closely with HD Wool and 3LM, a Savory Global Network hub, for nearly two years to formalize this partnership, so getting to this point is a considerable milestone in scaling the program and accelerating more verified regenerative supply into the marketplace,” Rizzo said.

As a member of the Land to Market program, HD Wool is investing in capacity growth and aligning with partners on shared values from an ability to segregate wool types and working with processors to maintaining attributes through the value chain. In return, Land to Market is connecting HD Wool to wool producers with verified regenerative landscapes backed by the empirical evidence of Ecological Outcome Verification, Savory Institute’s peer-reviewed land monitoring protocol that has been deployed on 2 million acres worldwide.

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HD Wool joins a roster of other brands in the Land to Market program, including Eileen Fisher, Timberland and the Kering Group. These commitments to verified regenerative sourcing help textiles pushed beyond sustainability and embrace grazing methods that help sequester carbon, store water, increase biodiversity and regenerate the planetary ecosystem.

HD Wool and the Savory Institute have created a partnership to bring Land to Market-verified regenerative wool to brands and manufacturers.
HD Wool and the Savory Institute have joined to promote regenerative wool. Courtesy

“HD Wool is solving the need of the apparel market to innovate with natural, microplastic-free active insulation with the essential benefit of regenerative sourcing,” Dawson added. “This helps global outdoor and fashion brands to give their customers the purchasing power to make positive changes for their local landscapes and producers.”

The Savory Institute facilitates large-scale regeneration of the world’s grasslands through holistic management. It equips farmers and ranchers around the world with education, training and implementation support to achieve success within their cultural and ecological contexts. Savory’s long-term goal is to positively influence the management of 1 billion hectares of grasslands by 2025, contributing to global climate-, water- and food-security.

The Land to Market program exists primarily to create new value streams and opportunities for producers and provide consumers with more transparency and allow them to make purchasing decisions that support environmentally positive outcomes on the land.