Textile innovator HeiQ announced a new partnership with ZXY International, a global apparel solution business, to jointly seek innovations to provide brands with the precise technology to match their product lines.
The deal also calls for HeiQ and ZXY to connecting brands with mills to supply the goods. HeiQ said the new partnership is part of the company’s global strategy of partnering with converters worldwide toward developing new market segments.
With HeiQ and ZXY sharing a philosophy of sustainable applications and durable performance, the partnership will provide a one-stop solution for brands and retailers to enhance and support their business requirements, opening doors to facilitate robust and more agile customer collaboration, the companies noted.
The “Premier Innovation Partnership Arrangement” will enable ZXY to trade with brands and mills and connect them with innovative technologies from HeiQ such as HeiQ Viroblock, HeiQ Eco Dry and HeiQ Smart Temp. ZXY has existing partnerships with sports and athleisure brands such as Champion, Diadora, Diesel, Admiral, Kappa, Umbro and Primark, along with other key lifestyle brands within the U.K., Europe, U.S. and Latin America.
ZXY has flexible production and sourcing across Bangladesh, Turkey, Egypt, India and Pakistan. Headquartered in Dhaka, Bangladesh, ZXY has created a customer-centric organization that provides solutions to product challenges, while actively seeking innovation and industry-leading development partners. ZXY’s product team already specializes in virtual design and digital development processes, and the company champions compliance and CSR excellence.
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“Finding a partner in ZXY is the perfect fit for our ambitions to entrench HeiQ more firmly on the world map, as with them we see immense potential to provide our technologies to, for us, previously inaccessible market segments,” HeiQ co-founder and CEO Carlo Centonze said. “We look forward to building on this initial partnership and, as Premium Innovation Partner, taking our companies to the next level.”
Abby Jamal, founder and managing director of ZXY International, said he is “thrilled to have found a like-minded Innovation partner in HeiQ.”
“What makes ZXY unique is how passionate we are about helping grow our customers’ business and how genuinely we care about our partnerships,” Jamal said. “We are confident that together with HeiQ, our efforts to continuously provide competitive, diverse and flexible sourcing solutions at competitive prices to the fast-changing customer needs will be rewarded.”
Last week, HeiQ and The Lycra Company entered into a broad-based collaboration across multiple technology and brand platforms aimed at bringing innovative, quality-enhancing and sustainable textiles to consumers around the world. The companies envision consumer-branded innovations in the stretch, thermoregulation, freshness and sustainability market spaces.
With its 14 offices, seven manufacturing sites and seven R&D hubs, HeiQ has a total capacity of 45,000 tons of specialty chemicals per year and serves more than 1,000 industrial customers in over 60 countries.