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H&M, HKRITA Embark on ‘Most Ambitious Program’ to Drive Fashion Circularity

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

H&M Foundation and the Hong Kong Research Institute of Textiles and Apparel (HKRITA) are extending their circularity-driving partnership for another five years. A week after the two organizations unveiled the first “Green Machine” technology to separate and recycle polyester-and-cotton blends at scale, H&M’s nonprofit arm said that it will be ploughing 100 million Swedish kronor…

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