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H&M, HKRITA Embark on ‘Most Ambitious Program’ to Drive Fashion Circularity

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

H&M Foundation and the Hong Kong Research Institute of Textiles and Apparel (HKRITA) are extending their circularity-driving partnership for another five years. A week after the two organizations unveiled the first “Green Machine” technology to separate and recycle polyester-and-cotton blends at scale, H&M’s nonprofit arm said that it will be ploughing 100 million Swedish kronor…

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