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H&M Brings Garment-to-Garment Recycling to the People

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

H&M wants its customers to see how old clothes can be transformed into new. On Oct. 12, the Swedish retailer will launch Looop, a container-sized garment-to-garment recycling system that will debut in one of its Drottninggatan stores in Stockholm, where it will mechanically shred cotton and wool castoffs into fibers, spin them into new yarn…

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