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H&M Brings Garment-to-Garment Recycling to the People

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

H&M wants its customers to see how old clothes can be transformed into new. On Oct. 12, the Swedish retailer will launch Looop, a container-sized garment-to-garment recycling system that will debut in one of its Drottninggatan stores in Stockholm, where it will mechanically shred cotton and wool castoffs into fibers, spin them into new yarn…

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