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H&M Is on a Sustainable Materials Spree

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Castor oil, cactus leather and fabrics crafted from textile waste are slated to shape fashion at H&M. Once the face of fast fashion, the apparel giant is quickly adding to its list of initiatives to support sustainability in the apparel sector. The Swedish firm recently announced the launch of Innovation Stories, a series of capsules…

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