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H&M Just Set an Ambitious Product Traceability Goal

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

H&M Group plans to track the provenance of more than 200 million garments, from fiber to finished product, by the end of the year. The Swedish retailer announced Friday that it is expanding its partnership with TextileGenesis, a blockchain-based platform that traces fibers, yarns, fabrics and clothing throughout the supply chain. Since winning H&M Foundation’s…

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