The collaboration aims to aid the textile industry in producing eco-friendly fashion, home furnishings and interior design products.
“The need for environmental and economic sustainability is dramatically changing the global textile sector and calling for radical new solutions like the Avitera SE dyes,” said Jay Naidu, vice president of strategic marketing and planning at Huntsman. “With the collaboration of Pantone, we are helping mills satisfy the quality and performance needs of the world’s premier apparel and home fashion brands while also achieving cost-effective production and a cleaner supply chain.”
The new dye formulations are an extension of the Pantone Fashion, Home + Interiors Textile Color System and are said to deliver exceptional color accuracy, production efficiency and product performance. Based on Huntsman’s range of Avitera SE reactive dyes, they also enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities.
The poly-reactive Avitera SE dyes ensure accurate dyeing and very high exhaustion rate for cotton and other cellulosic fibers and blends, according to Huntsman. They also help mills improve Right-First-Time performance and boost productivity by 25 percent or more, while also cutting water and energy consumption and carbon dioxide emissions in half.
Using this color system also allows designers, brands and mills to shorten the time between inspiration and production, while consistently delivering high-quality products to achieve the highest level of light, wet and chlorine-fastness.
The formulations are free of para-chloro-aniline (PCA) and other regulated chemicals, helping them to follow strict international industry standards, Huntsman said.
This extension addresses the ever changing tastes of consumers as well as significant market demands by including pale, medium, dark, intense dark and brilliant shades, even deep black. Huntsman said the new formulations offer reliable access to high-quality dyestuffs and expert technical support regardless of your location worldwide.
“In the textile sector, the ability to accurately and consistently reproduce one’s desired color in production around the world is essential,” Mitch Cole, global director of marketing at Pantone Fashion, Home + Interiors, said. “Brands and mills need a sophisticated and environment-friendly color solution that can be easily and cost-effectively reproduced in today’s production environments. Combining the expertise of Pantone and Huntsman Textile Effects, we are helping the industry meet these multiple challenges.”