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Kornit Digital Launches Next Gen Direct-to-Garment Printing Platform

Kornit Digital has introduced the Kornit Atlas, its latest direct-to-garment digital printer designed for high-volume production that raises the standards of apparel print quality.

The Kornit Atlas is a heavy-duty system created for super-industrial garment decoration businesses. It can deliver a typical annual production capacity of up to 350,000 impressions, optimizing production efficiency and cost of ownership, the company noted. Kornit Atlas is aimed at high-volume garment decorators, mid-to-large screen printers and innovative businesses looking to combine state-of-the art technology with manageable costs.

The system is equipped with new recirculating print heads and comes with a newly developed ink, NeoPigment Eco-Rapid. The new ink meets the highest durability standards on multiple fabric types, according to Kornit, which added that its increased color array and deeper saturation allow for fuller tones and precise spot color matching.

The new ink has been developed with sustainability in mind, carrying Oeko-Tex Eco-Passport certification and Global Organic Textile Standard (GOTS) pre-approval. Kornit said it will switch all existing high definition printer customers to NeoPigment Eco-Rapid this year.

“This is a huge leap forward, not only for Kornit, but also for the direct-to-garment industry as a whole,” said Omer Kulka, Kornit’s vice president of marketing and product strategy. “We have delivered the Atlas on the collective feedback of thousands of Kornit systems’ operators and on the experience collected from hundreds of millions of printed garments.”

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Atlas is compatible with Kornit’s releases of the company’s cloud-based business intelligence, productivity analytics and optimization software platforms scheduled for the second half of 2019. It has capabilities for network connectivity required to support fleet management and global multi-systems and multi-site enterprises.

“At Kornit, we remain focused on constantly introducing technology that allows the industry’s leading brands to better connect with their customers and to adapt to the rapid changes in consumer preferences, impacting the fashion and apparel industry,” Kulka said.

The launch of the Atlas completes an extensive period of beta testing that garnered positive feedback from early adopters.

“Using the Atlas, T Shirt & Sons achieved a significant boost in garment decoration production through the peak holiday season,” Jon Lunt, co-founder and director at T Shirt & Sons, said. “In several weeks of rigorous testing in a high-volume production environment, the Kornit Atlas with its new Eco-Rapid ink set was a revelation, doubling our output with very high-quality prints and the reliability this high-pressure season demanded.”

Kornit Digital, based in Rosh Ha’ayin, Israel, develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries.