A ribbon cutting for the rollout of the new Avalanche Poly Pro, took place Wednesday at Kornit’s Americas headquarters in Englewood, N.J., where speakers and stakeholders discussed the need for polyester digital printing amid the still small—but growing—digital textile printing market, as well as demonstrations of the Poly Por and other Kornit direct-to-garment (DTG) machines.
The new technology could prove critically important given the increased popularity of non-cotton sportswear and athleisure apparel.
“With the release of three HD print systems in 2018, and most recently the advanced, high-capacity Atlas system, Kornit has leaped to the front of the digital class,” Shai Terem, president of Kornit Digital Americas, said. “This week, we’re staking our ground as the first DTG provider to master dark polyester and poly blends, shattering the boundaries between digital and a sports apparel and merchandise market that exceeded $100 billion last year in the U.S. alone. Our innovations in the field have attracted the attention of some of the most knowledgeable minds in apparel, and I encourage anyone to come and see the game-changing work we’re doing here in New Jersey.”
Adding to that, Anthony Lilore, designer at Restore Clothing, said, “This turns screen printing on its head. It’s a big deal for companies like mine that print on polyester swimwear.”
In 10 years, Deb Merrill, president of the DTG2GO division of Delta Apparel, said digital printing has grown to be 15 percent of the unit’s garment printing, but nearly all of its one-off business.
“And it’s 100 percent Kornit equipment,” Merrill said. “We’ve upgraded our technology and equipment as Kornit has introduced new machines and products.”
Based on Kornit’s new NeoPoly technology and NeoPigment Olympia ink, Poly Pro enables on-demand customized polyester products with no minimum quantity per order. The machine, also prevents dye migration and preserves original fabric properties. It can print on a variety of polyester fabrics and blends, including wovens and knits.
The 85 Kornit digital textile print machines DTG2GO has in six locations across the U.S. allows the company to fulfill orders in 24 to 48 hours, Merrill said, adding, “I can’t say enough about the quality of the printing.”
Now the company is the first to buy the Kornit Poly Pro printer, which Merrill said is needed thanks to increased demand in sport and activewear for graphic printing on polyester for performance. Digital printing also answers the call for individualized consumer demand, she said.
Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the U.S., Europe and Asia Pacific, where launches of the Poly Pro also took place this week. Kornit, which also specializes in textile printing, serves customers in more than 100 countries.