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Lenzing Wants to Do More Good with ‘Net-Positive’ Fibers, Ambitious Climate Targets

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Lenzing doesn’t want to be less bad. Rather, it wants to generate more good. Writing in its 2019 sustainability report, which it released Friday, the Austrian fiber giant describes the concept of “net benefit,” a way of conducting business that offers positive social and environmental impacts across the entire value chain. Net-benefit products, sustainability director…

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