Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Lenzing and The Woolmark Company Aim High With New Partnership

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

Two branded fiber companies have come together to conquer the high-end clothing market.

Austria’s Lenzing and The Woolmark Company, a subsidiary of Australian Wool Innovation Ltd., recently agreed to work on expanding the presence of their Tencel/Merino wool blends in flat knits and circular knits for men’s, women’s and children’s outerwear, as well as in wovens.

According to a press release, the blend is already popular in Europe and the U.S., particularly in knitted activewear. The reason: when Tencel, a cellulosic fiber, is combined with Merino wool, it results in a moisture-wicking fabric that’s odor resistant with a silky smooth drape.

“Therefore, in the new season our activities will focus on woven fabrics,” Robert van de Kerkhof, Lenzing’s chief commercial officer, shared, noting that the goal is to target the woven fabric segment with high-quality fabrics for formal suits, clothes and shirts. “We are operating with wool blends in a high-end segment with high margins and are interested in expanding this business.”

The long-term goal of the partnership is to establish Tencel/Merino wool blends in high-end collections globally by 2020. In addition, product developments will be backed up with in-house developments and assistance from external trend experts, especially for shirting, to inspire fabric manufacturers in Asia.

Van de Kerkhof added, “It is also very interesting that Merino wool becomes even more usable for summer with Tencel, and Tencel becomes more suitable for winter as a result of blending with Merino wool. This means that the blend can be used whatever the season is.”

Related Articles

More from our brands

Access exclusive content Become a Member Today!