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Lenzing Enters New Era With Launch of Tencel as Flagship Brand

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The Lenzing Group is charting “a bold new course” that takes it from a B2B company to a B2C brand and its proprietary Tencel fiber is leading the way. Harold Weghorst, director of global brand management, said the major new brand repositioning will place Tencel as “the textile specialty brand” within the Lenzing portfolio. “We…

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