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Lenzing Enters New Era With Launch of Tencel as Flagship Brand

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

The Lenzing Group is charting “a bold new course” that takes it from a B2B company to a B2C brand and its proprietary Tencel fiber is leading the way. Harold Weghorst, director of global brand management, said the major new brand repositioning will place Tencel as “the textile specialty brand” within the Lenzing portfolio. “We…

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