The new state-of-the-art fiber testing center, Lenzing said, helps solidify its commitment to customer intimacy in providing a setting to develop new products and increase its cooperative efforts with partners along the value chain.
Specifically, the center advances Lenzing’s strategy to jointly conduct research and development on new yarns. A laboratory and analytical facilities will allow the team to conduct trials and analysis of various types of fibers and yarns.
“The LCOE is already running full speed and draws a lot of interest from customers and partners. It is an important step to implementing our corporate strategy sCore TEN,” Robert van de Kerkhof, chief commercial officer of the Lenzing Group, said referring to the strategy that guides the company in its efforts to improve the business contribute “life-improving innovations.” “The proximity to important Asian customers and partners creates a new dimension in our service offering. We can react more quickly to current trends and handle a broad spectrum of aspects on location relating to the application with our full range of fibers, as well as unique fiber blends in collaboration with our supply chain partners.”
Vineet Singhal, Lenzing’s senior vice president for AMEA (Asia, Middle East and Africa), said after the opening of the Application and Innovation Center in Hong Kong, the Indonesian LCOE is another step to further strengthen Lenzing’s partnerships with customers.
“LCOE captures activities and innovation capabilities in the area of fiber to yarn,” Singhal said. “The Hong Kong Center focuses on yarn to fashion. With this, we have brought full fiber to fashion innovation capabilities to Asia.”
The LCOE began operations at the end of 2018 and is now open to visitors from the whole industry. It completes the chain of innovation and application centers of the Lenzing Group in Lenzing (Austria), Purwakarta and Hong Kong.
The Lenzing Group manufacturers and markets wood-based cellulose fibers used to make fabrics primarily for apparel and home textiles. Its brands include Tencel for textile applications and Veocel for nonwovens. Innovations like Refibra technology, Lenzing Ecovero fibers and Tencel Luxe lyocell filament yarn demonstrate the company’s commitment to sustainability and innovation.