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Why This Analyst Says Lululemon’s Plant-Based Nylon News Is ‘Exciting But Not Surprising’

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Downward dogging is on track for a planet-friendly upgrade. Lululemon is the latest marquee brand to get in bed with a materials innovator solving for fashion’s hard-to-quit fossil-fuel habit. Time is running out to make the switch from petroleum- to plant-based alternatives, according to the Intergovernmental Panel on Climate Change’s report—which served as a “code…

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