The new online customer portal empowers brands, retailers and garment makers to connect to a global network of mills that serve Lycra and its focus on comfort, fit and performance. The Lycra ONE portal includes the latest innovations, fabric library, knowledge center, certification services and merchandising assets of the company, allowing mills and retailers to collaborate digitally.
“The Lycra Company has a rich legacy of innovation and we must embrace digital transformation,” said Julien Born, CEO of Lycra Company, which innovates and produces fiber and technology solutions for the apparel, textile and personal care industries. “The launch of the Lycra ONE portal leverages our connectivity across the apparel and personal care value chains, and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch.”
The Lycra ONE portal features a knowledge center where users can access exclusive content such as webinars, white papers and videos covering new fiber technologies, industry trends, marketing, sustainability and more. These resources help educate users on maximizing the value of the Lycra Company and its innovative solutions to deliver products that can meet their consumers’ needs and provide inspiration for new ideas.
Customers will discover innovative marketing and merchandising solutions through the Lycra ONE portal, online at one.lycra.com, including brand assets and garment hang tags. In addition, requests can be submitted for trademark license agreements and fiber certifications that help to reinforce the quality of products under the Lycra brand portfolio.
Headquartered in Wilmington, Del., the Lycra Company is known for its innovative products, technical expertise, sustainable solutions and marketing support. The company owns an array of consumer and trade brands, including Lycra, Lycra HyFit, Lycra T400, Coolmax, Thermolite, Elaspan, Supplex and Tactel.