Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Maidenform Launches Magic Slimming Shapewear With Lycra FitSense Technology

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Maidenform is joining with the Lycra Co. as the first U.S. brand to bring the lightweight, targeted support of Lycra FitSense technology to the market. Maidenform is introducing Lycra’s new technology in its new Magic Slimming collection. The new shapewear line features a lightweight fabric and targeted firm control powered by Lycra FitSense. Maidenform, a…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!