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Maidenform Launches Magic Slimming Shapewear With Lycra FitSense Technology

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Maidenform is joining with the Lycra Co. as the first U.S. brand to bring the lightweight, targeted support of Lycra FitSense technology to the market. Maidenform is introducing Lycra’s new technology in its new Magic Slimming collection. The new shapewear line features a lightweight fabric and targeted firm control powered by Lycra FitSense. Maidenform, a…

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