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Maidenform Launches Magic Slimming Shapewear With Lycra FitSense Technology

Maidenform is joining with the Lycra Co. as the first U.S. brand to bring the lightweight, targeted support of Lycra FitSense technology to the market. Maidenform is introducing Lycra’s new technology in its new Magic Slimming collection. The new shapewear line features a lightweight fabric and targeted firm control powered by Lycra FitSense. Maidenform, a…

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