The set adds an additional option to the overall Malouf sheet selection that’s designed for a customer searching for attainable luxury. The new sheets come in four colors–fog, sage, sand, and white–and are available in sizes twin to a California king size and fit mattresses up to 18 inches deep.
The garment-washed finish, oversized dimensions and varying yarn weights give a relaxed texture that closely resembles the timeless look of linen, Malouf noted. An open percale weave mimics linen’s loose-woven structure but maintains the integrity and strength of the fabric.
“The Linen-Weave sheets look and feel like linen with the easy-care and affordability of cotton,” Malouf director of sales, Eric Holmstead, said. “We wanted to provide our retail partners with a product that can satisfy customers looking for linen at an approachable price.”
The launch of the Linen-Weave Cotton Sheets also introduces an updated packaging style for all Malouf sheets.
“Our team has been working with product development for over a year to develop a fresh look for Malouf sheets,” Olivia Godfrey, director of graphic design for Malouf, said. “The new package is unique in the marketplace and also simplifies display for our retailers by eliminating the need to display fabric swatches.”
Part of the new design includes sensory details so customers can interact with the product and colors. Godfrey said customers can touch and feel a self-fabric bag so they know exactly what they’re getting.
“We coupled the benefits of a self-fabric bag with the durability and visual display crispness of a box for a solution that’s both functional and beautiful,” she added.
The new Linen-Weave Sheets will all be available for preview at Las Vegas Market on Jan. 23-27 in the Malouf showroom or through a virtual appointment.
Malouf Home, headquartered in Logan, Utah, markets a wide selection of furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf products are available in more than 15,000 retail locations in the U.S., and its international team now serves over 56 countries.