Marimekko and Adidas have collaborated on a limited-edition collection featuring a lineup of pieces that blend the former’s art of printmaking and functional style with the athletic giant’s expertise in sports performance.
The first sports apparel collaboration from the Marimekko, Adidas x Marimekko will be available starting Tuesday on adidas.com, at selected Adidas stores and at retailers around the world, as well as on marimekko.com and in chosen Marimekko stores globally.
Marimekko’s bold, vibrant patterns are interwoven with signature Adidas performance fabrics for a collection designed to spark positivity and playfulness. Crafted with sustainable innovation at the heart, a priority for both brands, the collection features materials such as recycled yarns, and methods to help reduce environmental impact.
“We are extremely excited to present our limited-edition collection with Adidas, in particular in a year when we celebrate Marimekko’s 70th anniversary,” Tiina Alahuhta-Kasko, president and CEO of Marimekko, said. “Since 1951, Marimekko’s purpose has centered around empowering people and this collection brings this mission to life in a whole new, surprising but yet so natural way. Marimekko’s bold and distinct prints fit Adidas’ innovative sports apparel perfectly.”
Josefine Aberg, vice president of design at Adidas, said the opportunity to collaborate with a brand that shares the same values of combining functionality and style while using more sustainable materials and methods, felt like a natural fit.
“The collection spans many sports and outdoor activities and truly combines the best of our expertise in sports performance fabrics, with the bold and playful prints of Marimekko,” Aberg said. “It’s an unmissable collection designed to inspire the inner explorer in all.”
The debut line features two iconic Marimekko patterns–Annika Rimala’s Laine (wave) and Maija Louekari’s Räsymatto (rag rug)–and includes performance and lifestyle pieces spanning training, swimwear and outerwear, as well as shoes and accessories.
Marimekko is a Finnish lifestyle design company known for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories, as well as home décor items ranging from textiles to tableware.
In 2020, global brand sales reached 286 million euros ($348.84 million) and the company’s net sales were 124 million euros ($151.25 million). Roughly 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, the Asia-Pacific region and North America.
Adidas, headquartered in Herzogenaurach, Germany, generated sales of 19.8 billion euros ($24.15 billion) in 2020.