When Canatiba first opened, the mill needed to take an immediate gamble to ensure survival. Canatiba got its start in São Paulo, Brazil, a little over 40 years ago, and there were plenty of big, traditional players already in the industry; if the founders were going to carve out a space for a new mill, they needed to introduce innovation.
Canatiba took a risk, bringing stretch fabrics to the Brazilian denim market for the first time in 1983. “Maybe that was our first great bet,” said Fabio Covolan, Canatiba exports and marketing director.
Covolan explained that moving on from stretch, the mill was the first producer of resin finishes and dual FX yarns in South America, as well as the first facility internationally to introduce Emana technology in denim.
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