Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Mill of the Week: Canatiba

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

When Canatiba first opened, the mill needed to take an immediate gamble to ensure survival. Canatiba got its start in São Paulo, Brazil, a little over 40 years ago, and there were plenty of big, traditional players already in the industry; if the founders were going to carve out a space for a new mill, they needed to introduce innovation.

Canatiba took a risk, bringing stretch fabrics to the Brazilian denim market for the first time in 1983. “Maybe that was our first great bet,” said Fabio Covolan, Canatiba exports and marketing director.

Covolan explained that moving on from stretch, the mill was the first producer of resin finishes and dual FX yarns in South America, as well as the first facility internationally to introduce Emana technology in denim.

Read more on Rivet.

Related Articles

More from our brands

Access exclusive content Become a Member Today!