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Children’s Brand Launches With Fully Recycled ‘Earth Loving’ Collection

Mon Coeur, a new direct-to-consumer childrenswear brand, has launched with the release of the Earth Loving collection, the brand’s Spring-Summer collection of sustainable apparel.

The entire collection is made from 100 percent post-industrial recycled cotton, recycled polyester from upcycled plastic bottles, and recycled Roica elastane. Mon Coeur’s products are produced in Portugal with European sourced fabrics and accessories that limit emissions. Packaging is made with recycled materials, too.

Each piece speaks to the latest problem-solving technologies in material science, using innovations from the world’s leading research institutions, labs and scientists, the company said. All of Mon Coeur’s fabrics, labels, embroideries, zippers, buttons and hangtags are derived from recycled and upcycled materials.

“Mon Coeur emerged from my heart, after the birth of my first son, Miran,” Louise Vongerichten Ulukaya, founder of Mon Coeur, said. “The brand was created from a place where imagination meets ingenuity, where fun meets function. Constructed for a brighter future that children will not only imagine, but will become their reality. The first collection, Earth Loving was made to care for the environment, respect the people making the products, and most importantly look and feel good while being accessible to everyone.”

Mon Coeur, a new direct-to-consumer childrenswear brand, has bowed with the release of the Earth Loving collection with recycled content.
A look from the Earth Loving line. Courtesy

Further championing the end-of-life cycle for apparel, Mon Coeur has partnered with 5 Gyres Institute, a leader in the global movement against plastic pollution to further push and define a generation on the path of a zero-waste sustainable future. In addition, Mon Coeur is collaborating with 1% For the Planet, and supporting ocean and beach cleanups, tree planting and supporting communities that are disproportionately affected by climate change.

The Mon Coeur debut collection includes a variation of tops, bottoms, dresses and bodysuits in various colorways for infants, boys and girls. The pieces are available in infant sizes 3m-24m and kids sizes 2 years-9 years. The collection, ranging in price from $38 to $84, is available for purchase at