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New Consumer Perception Surveys Reiterate Demand for Natural Fibers

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Natural materials cotton, wool and silk scored high on consumer perceptions of which fibers are safe for the environment in two surveys from Cotton Council International (CCI) and Cotton Incorporated. In the U.S., among 500 people who were asked, “Are the following fibers safe for the environment,” 79 percent said cotton was safe, 62 percent…

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