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New Consumer Perception Surveys Reiterate Demand for Natural Fibers

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Natural materials cotton, wool and silk scored high on consumer perceptions of which fibers are safe for the environment in two surveys from Cotton Council International (CCI) and Cotton Incorporated. In the U.S., among 500 people who were asked, “Are the following fibers safe for the environment,” 79 percent said cotton was safe, 62 percent…

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