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New Consumer Perception Surveys Reiterate Demand for Natural Fibers

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Natural materials cotton, wool and silk scored high on consumer perceptions of which fibers are safe for the environment in two surveys from Cotton Council International (CCI) and Cotton Incorporated. In the U.S., among 500 people who were asked, “Are the following fibers safe for the environment,” 79 percent said cotton was safe, 62 percent…

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