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NBA Star Ben Simmons Launches Performance Wool T-Shirt

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Australian-born NBA All-Star Ben Simmons has collaborated with Australian Wool Innovation (AWI) to develop his first merchandise–a high-performance T-shirt made from Australian merino wool. Designed by the Philadelphia Sixers guard-forward, the T-shirt blends high-performance, sustainability and high fashion. The T-shirt carries the Woolmark seal of approval following a rigorous quality assurance process that guarantees fiber…

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