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Nike’s Move to Zero Mission Gives Underwear an Overhaul

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Nike’s Move to Zero initiative is zeroing in on undies. The sportswear Goliath unveiled last week the Nike Dri-Fit ReLuxe men’s boxer brief, which comprises at least 75 percent recycled polyester to reduce waste and carbon emissions. German footballer and FC Bayern Munich winger Leroy Sané will be the face of a new campaign to…

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