In its commitment to improve its environmental impact by incorporating more natural, renewable materials in its product offering, The North Face has partnered with HD Wool Insulation to introduce a sustainable alternative to synthetic and down insulation for its new Heritage collection.
Designed both for urban adventurers and exploring farther afield, the spring Heritage collection features the men’s and women’s Rokstoker jacket and men’s Gilet vest made with HD Wool Insulation, a 100 percent natural, renewable and highly durable material providing breathable, odor-inhibiting comfort and moisture management in a variety of machine washable weights.
On top of its strong temperature-regulating and moisture-management properties, HD Wool Insulation is actively supporting farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification from the Savory Institute to show progress in “Land to Market” objectives. The wool that is used to make HD Wool Insulation is fully traceable back to the farm where it is grown.
“We are thrilled to partner with such an iconic brand that shares our passion for sustainability and care for the earth,” said Jo Dawson, CEO of H. Dawson and HD Wool insulation. “We take sustainability very seriously and we see ourselves, and consumers, as custodians of shepherd’s wool, which when managed well can aid in the reverse of climate change.”
In 2019, Sky Ocean Ventures, an impact-investment fund committed to accelerating young companies and entrepreneurs who are developing ideas that can help eliminate plastic pollution, invested in HD Wool Insulation, recognizing that its product can be used as a replacement to synthetic polyester insulation that can shed microplastics that pollute oceans and rivers.
The North Face, a division of VF Outdoor, creates athlete-tested, expedition-proven products that help people explore and test the limits of human potential. The brand aims to protect outdoor playgrounds and minimize its impact on the planet through programs that encourage sustainability.