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From US Surf to Spanish Fashion, Brands Make the Switch to Sustainable Fibers

The importance of sustainable fabric choices to consumers has brands and fiber companies continuing to collaborate on new collections.

To meet what it said is a consumer desire for eco-friendly activewear, U.S. surf brand O’Neill has developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon as part of its new O’Neill Blue sustainable collection.

Mipan regen nylon is 100 percent recycled from reclaimed waste, which saves valuable resources from being removed from the earth. The fiber is recognized and certified by the Global Recycled Standard (GRS) of the Control Union in the Netherlands for its energy-saving benefits.

“O’Neill is such an iconic brand among the surf community and we are proud to have worked with the team to develop a sustainable solution for a swimwear range its consumers will feel good about purchasing and wearing, knowing it is good for the environment,” Mike Simko, global marketing director at Hyosung-Textiles, said.

O’Neill recently announced its mission to minimize its impact on the planet and become a frontrunner on sustainability. This includes involvement in ocean initiatives, supply chain and expanding the O’Neill Blue sustainable product collection.

Meanwhile, Spanish fashion brand Adolfo Dominguez has launched its new campaign, Dress Like a Tree, which focuses on the design of garments created with Tencel lyocell, a fiber derived from the renewable raw material, wood.

“Wearing it is a manifesto,” is the motto of the campaign highlighting the value of a fiber of natural origin that does not require intensive cultivation and does not have the environmental impact of polyester.

The importance of sustainable fabric choices to consumers has brands and fiber companies continuing to collaborate on new collections.
A look from the Dress Like a Tree line. Courtesy

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The company has turned to local production, with limited collections that experiment with avant-garde design, and is working intensively to include a growing number of sustainable fabrics in its collections.

With Dress Like a Tree, Adolfo Dominguez is taking another step to satisfy conscious consumers who demand that brands’ make meaningful commitments to sustainability. In this sense, the traceability of the Tencel fiber guarantees the end consumer that the origin of the material used in the garments is truly environmentally friendly.

Tencel fibers, the flagship brand of the Lenzing Group, are extracted from wood from sustainably managed forests. The fibers are produced using a closed-loop system that recovers and reuses the solvents used, minimizing the environmental impact of production.

In addition to FSC certification, which guarantees sustainable forest management, Tencel fibers have been certified as biodegradable and compostable in industrial, domestic, soil and marine conditions, so they can be completely returned to nature without harming the environment.

Tencel fibers are made to maintain their color intensity after repeated washing and have a soft hand and ensure comfort for sensitive skin. Tencel fibers also blend well with other materials, do not shrink and provide a soft drape and wearability.

“At this time of uncertainty, it is an honor and a pleasure to share the road with a team with the sensitivity and know-how of Adolfo Dominguez,” Susanna Pérez, Lenzng’s director of business development in Spain, said.