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Oritain Maps All Supima Cotton Origins to Achieve 100 Percent Traceability

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Oritain, a product and supply chain traceability specialist, has now mapped all Supima cotton growing regions with the aim of tackling fraud in the global cotton supply chain and enabling the first true authentication of premium cotton fiber. Supima cotton is grown only in the West and Southwestern states of Arizona, California, New Mexico and…

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