Pact Organic is providing super-soft men’s clothing and contributing to sustainable supply chain initiatives.
The organic cotton basics brand announced Thursday the launch of its new clothing line at 460 Target locations in the United States and Target.com. Comprising boxer briefs, men’s undershirts and socks, Pact Organic’s line will be Target’s first to feature the Fair Trade Certified label. Each product has no toxic dyes, no toxic pesticides and does not come from sweatshops or child labor.
“Pact Organic’s mission is to change the apparel industry for good by upholding the high environmental and social standards of Fair Trade USA and the Global Organic Textile Standard (GOTS),” CEO Brendan Synnott said, adding, “Our launch in Target as its first Fair Trade Certified apparel brand represents the growing voice of the conscious consumer and the success of a larger movement transforming the way apparel is made.”
Pact Organic’s collaboration with Fair Trade USA also benefits cotton farmers with a special community development fund. Every product sold allows cotton farmers to earn funding and invest in community projects, such as education and healthcare.
Chetna Organic, a cooperative of 15,000 organic cotton farmers who practice non-GMO organic culture in India, provides the cotton for the line. Chetna Organic’s cotton is ethically sourced and supported by sustainable farm systems.
Pact Organic’s new clothing line includes two shirts, three boxer brief styles and eight types of crew socks. Prices range from$9.99 for premium crew socks to boxer briefs at $12.99 per package, while undershirts are priced at $12.99 a pack.
“We are so proud to partner with Pact Organic to not only improve the lives of the cotton farmers, but also to empower consumers to support these efforts through their purchases,” said Maya Spaull, director of innovation at Fair Trade USA. “By offering premium basics made with Fair Trade Certified cotton, Pact Organic is proving that quality, business and ethics go hand in hand.”