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Pangaia, Colorifix Are Using DNA to Scale Up Natural Dyes

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Textile dyeing is a dirty business. A pair of British startups is betting that a new, borrowed-from-nature technology will help the fashion industry clean up its act. And not just in theory—Pangaia has tapped Colorifix’s “revolutionary” dyeing process to create a pair of tracksuits that applies color using Mother Nature’s own playbook. Available Tuesday, the…

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