Earlier this year, home goods maker Parachute announced a new sustainability plan that included becoming Climate Neutral certified and transitioning to using 100 percent organic cotton. Today the company reached another goal in that plan, going circular with the launch of a recycled down pillow.
“When we shared our deepened sustainability commitments in January, we looked across all of our business to identify opportunities for us to further our responsible consumption efforts,” said Ariel Kaye, Parachute CEO. “We feel that re-commerce and circularity is an important part of that vision. Circularity is becoming increasingly more possible and prevalent in the home space—especially as we see more technology and innovation that make circularity a more accessible option for brands.”
Made with recycled down from returned Parachute pillows that is washed and stuffed inside a 70 percent recycled cotton shell, the pillows come in at a lower price point than Parachute’s conventional models—$109 compared to the brand’s typical $169 price point.
While the conventional down pillow is one of Parachute’s best-selling products, Kaye admits the company will have a limited supply of the recycled version since it can only create as many as are returned.
Last month Parachute announced it achieved Climate Neutral certification, along with its goal to transition to 100 percent organic cotton by 2024. The company launched its first collection made from organic cotton earlier this year.
Kaye said the recycled pillow is the company’s only circular product for now, but the home goods upstart intends to add circular products to other categories in their business.
“We’re constantly exploring ways to extend the life of our products and the materials that go into them,” Kaye said. “We’re not yet ready to share plans for future circularity projects, but I can tell you that we’re working with a number of different manufacturers to broaden our use of recycled materials and how we bring circularity to more areas of the business.”
Kaye said with the issue of furniture waste—the EPA estimates that 9 million tons of furniture ends up in landfills—Parachute hopes these efforts will help reduce some of that impact and perhaps inspire other brands to implement similar programs of their own.
“Return waste is a problem faced by the entire home industry,” she said. “While we are not a fast furnishing brand and do not have a comparatively large amount of waste, we want to do our part in addressing waste and ensuring that we’re being as sustainable as possible when it comes to the returns process.”