Developed in response to the evolving needs of the fashion market, the Pertex Fabric Lab is now live, offering a new online platform designed to build even closer relationships and deeper collaboration with brand partners.
“The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and developments,” Steve Laycock, Pertex brand director, said. “Our customized collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection.”
The Fabric Lab’s extensive functionality includes a fully searchable fabric library, high-definition photography, complete fabric data and material sustainability insights. Users are able to curate their own fabric selections, order swatches and samples on demand, and to submit research and development requests. Further functionality including 3D visualization and fabric data will be added in forthcoming updates, the Clitheroe, U.K.-based company said.
A complete range of Pertex branding and marketing tools, including hangtags and labelling, will be accessible through the Fabric Lab, and will serve as a hub for the latest news about the Pertex Brand. The Fabric Lab is the next evolution in the way designers and materials teams connect and interact with Pertex.
Through 40 years of commitment to innovation and performance, the Pertex brand has established itself as a specialist in lightweight technical fabrics, serving with many top brands in the outdoor industry.
Going online to promote fabric offerings seems like a natural extension of marketing activities and many trade shows such as Texworld and Premiere Vision have instituted such innovations. The Woolmark Company recently introduced the first edition of The Wool Lab Digital, an online platform for its fabric and yarn sourcing guide that was developed in response to the changing needs of today’s market environment.