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Polartec Supports Sweden’s Houdini Sportswear’s North American Launch

Innovative textile solutions provider Polartec said it will support the North American launch of Houdini Sportswear, a Swedish company offering a range of functional clothing. Through the arrangement, Houdini and Polartec will co-manage sales with key retail accounts and leverage these relationships to share their brand stories through special events, targeted product seeding and other promotions. Launch…

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