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PrAna Commits to Using 100 Percent Organic Cotton in Its Garments

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

In its own effort to support the sustainable clothing movement, lifestyle clothing brand PrAna will make the switch to using 100 percent organic cotton in its garments. The retailer, which wants to do its part to reduce apparel’s carbon footprint, introduced an organic cotton clothing collection to mark its new environmental commitment. “Choosing organically grown cotton is about…

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