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Sustainability at the Heart of PVNY’s ‘Smart Creation’ Theme, Fashion Director Says

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Première Vision New York took its new focus on sustainability to heart this week at its new venue, Center 415, with a “Smart Creation” platform that takes a “global eco-responsible approach.” Interviewed in the midst of the bustling Fifth Avenue fabric show, Première Vision fashion director Pascaline Wilhelm said the Smart Creation platform encompassed the…

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