Dubbed PrimaLoft Next, the new product array was created to offer designers the ability to create styles that deliver lightweight warmth and breathability, without the bulk. Available beginning summer 2020, the PrimaLoft Next Evolve Series is the first collection within this platform.
“PrimaLoft Next was created to meet the demands of designers and consumers striving for individuality within a sea of sameness,” Mike Joyce, president and CEO of PrimaLoft, said. “It is a hybrid solution that leverages the benefits of insulation with the flexibility of fabric, inviting experimentation by designers seeking to break away from the standard look of insulated apparel.”
Designers adopting the PrimaLoft Next platform will be able to incorporate a material that gives increased resistance to fiber migration, enables greater flexibility to pair with open structure fabrics, and offers durability that allows for dyed options for greater color ranges. For consumers, PrimaLoft Next will help create all-season garments that deliver lightweight warmth when at rest and extreme breathability when active.
The first group in the platform is the Evolve Series, modeled after the structural benefits found in nature. Evolve leverages biomimicry to engineer a series of products that emulate biological processes and materials, such as animal fur. European brand Schöffel has signed on as an early adopter of the PrimaLoft Next Evolve Series.
Products in the series are constructed with fibers of differing lengths and deniers to create natural highs and lows in the material. This produces highly open structures that maximize airflow when on the move and air entrapment when at rest, for optimal thermal performance. The result is a thermoregulating system that behaves like multiple layers, without the need for layering.
PrimaLoft has also prioritized reducing environmental impact, and the PrimaLoft Next Evolve Series includes options using post-consumer recycled content. The PrimaLoft Next Evolve Series is also Bluesign and Oeko-Tex certified.