What might have previously been left on the cutting room floor has made its way into a new capsule leisurewear collection from Primark.
Under its Primark Cares label, the innovative new range is partially made from recycled cotton sourced from unused fabric waste and recycled clothes. The collection is certified by circular fashion company Recover, which aims to close the loop on fashion.
Recover’s recycling process cuts and shreds what was once considered waste into new high-quality fibers. The eight-piece line is available starting Monday at 179 Primark stores globally.
Each item of classic and on-trend leisurewear is made using between 15 percent and 25 percent recycled cotton. The remainder is made up of a mix of materials, including sustainable cotton from Primark’s Sustainable Cotton Program, organic cotton and polyester.
With prices ranging from $5 to $14, the new collection includes hoodies, joggers, sweats, Ts and leggings in navy, white, black and gray with hero items such as a V-neck T-shirt style and a matching hoodie and jogger set.
“At Primark, we believe that fashion should be more sustainable, but that this shouldn’t come at a higher price,” Lynne Walker, Primark’s director of Primark Cares, said. “We are working with innovative partners like Recover, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone.”
The Primark Cares initiative communicates to customers, employees, partners and suppliers the company’s seriousness about its responsibility as a large retailer by investing in ways to support the people who make its clothes and to protect the environment. Primark Cares labels can be found across a wide range of products in its stores.
“Recover is helping to close the loop on fashion by recycling textile waste into fibers which are spun into yarn and then knitted or woven into new textiles,” said Helene Smits, Recover’s chief sustainability officer. “This creates low impact, long-lasting and high-quality products that can be worn and loved into the future. We are thrilled to be working with Primark on this new range, made with our recycled cotton.”
Recover is a material sciences company and global producer of low-impact, high-quality recycled cotton fiber and cotton fiber blends. Its premium environmentally friendly, cost-competitive products are created in partnership with the supply chain for global retailers and brands, offering a sustainable solution to achieve circular fashion.