Quiksilver’s latest initiative, “Made Better,” is aimed at finding improved ways to make men’s and women’s apparel.
Its debut men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing featuring recycled polyester. All of Quiksilver’s board shorts and 97 percent of its mountain wear is made with recycled materials.
In recent years, Quiksilver used 245 million recycled plastic bottles to make its clothing and avoided 254.28 million tons of CO2 emissions using recycled polyester in the majority of its products.
By 2023, Quiksilver is aiming to reduce the impact of sustainably produced boardshorts, wetsuits, outdoor apparel and items in its snow and women’s collections, and to launch an external community-engagement program. By 2026, the brand is aiming to be carbon neutral by making 50 percent of its revenue through sustainable goods and services and by reducing CO2 emissions 50 percent.
The company plans on rallying its community to shift from participation to commitment and to launch its Mountain & Wave Regeneration Program. By 2030, the brand’s goal is to be regenerative. By then, it plans on sustainably producing 100 percent of goods and services, measuring and sharing the community’s number of actions and its positive impacts, and being climate positive as a result of the Mountain & Wave Regeneration Program.
Its new range, Made Better, represents the brand’s ongoing dedication to seeking out ways of manufacturing that are more sustainable and eco-friendly. It also displays Quiksilver’s continued commitment to the mountains and the sea, “the outdoor playground at the very heart of the brand.”
The Made Better collection includes a variety of on-trend pieces, styles and prints, from hoodies, crewnecks and fleeces to functional boardshorts. Quiksilver products cover the whole range of sportswear, accessories and board sports gear.