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Reformation Selling $68 Deadstock Fashion

Reformation returns to its roots with deadstock drops this month.

The Southern California brand announced a limited-edition collection of gauze dresses, tops and skirts made entirely of deadstock fabrics, with prices starting at $68 and releasing throughout June starting Wednesday.

Items in the line start at $58.

Reformation‘s sustainable focus began in 2009 with capsules made from repurposed vintage apparel and surplus materials. It has since expanded to include innovative green fabrics, from cellulose-based formulations like Tencel lyocell and Refibra to recycled cashmere, recycled cotton, Econyl regenerated nylon, alpaca wool and viscose.

The deadstock assortment includes knit tops, mini, midi and formal dresses, two-piece sets and more in solid neutrals, brights, checks, florals and other motifs.

The brand plans to drop more pieces in different fabrications throughout the month of June.

Products in the collection are made from verified leftover and over-ordered materials sourced from designers and fashion warehouses offloading unwanted inventory. This approach means Reformation can avoid producing new fabrics and creating new waste while accessing unique patterns and fabrications. The project supports the company’s goal to reuse as much existing raw material as possible, as textiles account for roughly 6 percent of U.S. waste landfilled every year, according to Reformation.

Items in the line include dresses, matching sets and skirts.

 

Reformation sources deadstock fabrics in line with its fiber standards focused on water input, energy and land use, eco-toxicity, greenhouse gas emissions, human impact, availability and price. Leftover materials are ranked an “A” according to the company’s fiber standards due to their potential for circularity and rapid renewability. Reformation has committed to sourcing only plant-based textiles for the deadstock line, which supports the brand’s goal of recirculating 500,000 garments over five years.

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