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Repreve’s New Playbook for Broncos Gear: A Cap From Plastic Bottles

Unifi Inc.’s Repreve brand of recycled performance fibers is expanding its product array by teaming with New Era Cap for the introduction of its first official National Football League cap made with plastic bottles.

Starting on Nov. 12, fans will be able to purchase the new, eco-friendly New Era caps–the official on-field hat of the NFL–at the Broncos Team Store at Sports Authority Field at Mile High during Broncos games.

The Repreve-based caps will come in multiple styles retailing for $24.99 and $34.99, Each hat is made using four plastic bottles.

“We are excited to extend our relationship with New Era and the Broncos,” said Jay Hertwig, vice president of global brand sales for Unifi. “The collaboration will help us continue to spread the word that recycled plastic bottles can become high-performance products when they’re made with Repreve.”

Unifi is also teaming up with the Denver Broncos to envelop fans in eco-friendly messaging prior to and during the game. Repreve-focused messaging will run on stadium boards during the game, and on Nov. 12 and Nov. 19, Unifi’s custom-designed, interactive Repreve #TurnItGreen mobile tour will be at the stadium for fans to visit prior to kickoff and hear how their recycled plastic bottles can be transformed into high-performing gear.

[Read more about textile recycling: Tackling Textile Waste, From Collection to Regeneration]

Made by Unifi, a fiber producer based in Greensboro, North Carolina, Repreve is a market leader in branded recycled performance polyester fibers, transforming more than 10 billion plastic bottles into recycled fiber for new clothing, shoes, home goods and other consumer products over the last 10 years. It is found in products from many of the world’s leading brands, including New Era, Levi’s, Target, Ford, The North Face, Haggar, Under Armour and Quiksilver.

Last month, Unifi, in collaboration with Cone Denim and Lenzing, launched Future Black+ denim featuring Lenzing modal branded fibers and Repreve Black recycled fibers. Earlier this year, American & Efird introduced Repreve recycled core spun industrial sewing thread called Perma Core.

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Unifi has invested $130 million over the past three years to expand production of its Repreve fibers and other performance value-added yarns.

Repreve has some company in the market. Last month, synthetic fiber maker Trevira launched a brand called Sinfineco, its first range of recycled polyester yarns that meet the Global Recycled Standard and the GCS-NL recycled claim standard. The filament yarns are made in its German spinning mills from pre-consumer and post-consumer recycled polymers derived recycled granulate from PET bottles.