The Collection of Tomorrow by Bergans and Spinnova has grown to include the 0.5B Anorak in a new color, “Wake Up Orange,” in a long-awaited drop now available with promotional artwork by Norwegian artist Danny Larsen.
The Collection of Tomorrow was launched in 2019 by Bergans and Spinnova. The sustainable outdoor collection that so far includes three commercial products aims to close the loop by making a fully circular collection.
This collaboration has pushed the boundaries of circular design since its inception. The first product in the collection, a circular backpack, was awarded a “Sustainability Achievement” by ISPO and “The best outdoor products of Scandinavia” by the Scandinavian Outdoor Award for its fully circular concept. The third product of the collection, 0.5B Anorak, was also awarded as the overall winner by the Scandinavian Outdoor Award.
“We consider The Collection of Tomorrow to be our most meaningful project and one that’s too important to ignore,” Bjørnhild Hoveid Steingrimsen, product developer at Bergans, said. “The newest attention-grabbing color in the collection underlines this message. It’s great to share Wake Up Orange and a new drop of the other colors with the consumers, who are eager to get their hands on this circular product. The anorak is one of our most popular products and we’re excited to introduce a new color this fall.”
Like the previous anoraks, the new batch has been treated with Halley Stevenson’s innovation, EverWax Olive, which is a wax treatment based on olive oil and other plant-based wax types. This treatment without synthetic ingredients allows full fabric recyclability, making the anoraks 100 percent circular.
With the new drop, consumers who have been waiting to purchase garments made out of Spinnova materials will get their chance. Spinnova is a new circular fiber made out of sustainably sourced wood or waste, such as leather, textile or food waste, and without harmful chemicals. It produces 65 percent less CO2 emissions and uses 99 percent less water than cotton production, sheds no microplastics and quickly biodegrades.
“It’s exciting to see consumers’ commitment toward sustainable products,” Spinnova co-founder and CEO Janne Poranen said. “We’re thrilled to see our long-term strategic collaboration with Bergans continue and have been looking forward to our next drop of circular products directly within reach of consumers.”
Spinnova is in the process of scaling its material production. The company’s business targets include producing more than 1 million tons of Spinnova fiber annually in the next 10 to 12 years. In February, Spinnova announced plans to build its first commercial factory in Finland to meet the growing demand for sustainable materials from global textile brands. The factory is expected to be completed at the end of 2022 and will produce Spinnova fiber as a joint venture with strategic partner Suzano, a cellulose producer.
The anoraks are available on the Bergans Future Labs online store at bergansfuturelabs.com.
Based in Finland, Spinnova is committed to using only sustainable raw materials such as FSC certified wood and waste.
Separately, on Tuesday–Zero Emissions Day–the Climate Leadership Coalition (CLC) in Finland launched the “Carbon Handprint Recognition,” with one of the two awards given to Spinnova’s textile fiber innovation.
“Continuous improvement of our carbon handprint is a big deal to us, one that’s been considered from the very start,” Spinnova chief technology officer and co-founder Juha Salmela said. “A climate friendly product must absolutely also be produced with minimal impact.”
The other recognition was given to the most climate positive carbon handprint product, Neste’s NesteMY Renewable Diesel, that helps reduce motoring emissions by as much as 90 percent compared to fossil fuels.
The Zero emission day’s mission is to give the planet a day off from fossil emissions and add awareness of the drawbacks of carbon emissions. The theme day’s goal is to inspire people to make climate friendly choices in their personal everyday lives.