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H&M Throws Support Behind Finnish Material Innovator

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Spinnova has amassed partnerships with everyone from Bergans to Marimekko but now the Finnish material innovation upstart has reeled in one of the biggest fish in the fashion pond. H&M Group is the latest to link arms with the startup producer whose “breakthrough technology” makes sustainable, circular and biodegradable textile fibers out of Forest Stewardship…

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