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H&M Throws Support Behind Finnish Material Innovator

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Spinnova has amassed partnerships with everyone from Bergans to Marimekko but now the Finnish material innovation upstart has reeled in one of the biggest fish in the fashion pond. H&M Group is the latest to link arms with the startup producer whose “breakthrough technology” makes sustainable, circular and biodegradable textile fibers out of Forest Stewardship…

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