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26% of Americans Still Think Crude Oil Makes Sustainable Clothing. Yikes.

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

If the results of a new sustainability study are any indication, fashion has a long way to go in educating consumers about what actually makes clothing eco-friendly. A new international study on consumer attitudes toward textile materials and sustainability shows 86 percent of respondents consider wood–the key raw material for cellulosic fibers–a sustainable textile raw…

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