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Supima Becomes Better Cotton Initiative Implementing Partner

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Two of the more influential names in global cotton are getting together. Supima, the non-profit trade association that owns the Supima trademark and promotes 100 percent U.S.-grown American Pima cotton, has become an implementing partner with the Better Cotton Initiative (BCI) for the upcoming 2020/2021 harvest season. In partnership with BCI, Supima will help to…

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