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Supima Marketing Innovation in Luxury Sector Recognized by AAFA

PRESS RELEASE: New York, NY — April 29, 2014 — On a star-studded evening filled with celebrities, athletes and top fashion industry executives, Supima was honored to receive the American Image Award for Premium Fiber Branding from the American Apparel and Footwear Association (AAFA).

Held at the Grand Hyatt Hotel in New York City, the American Apparel and Footwear Association’s 36th Annual American Image Awards was held to honor excellence in the U.S. apparel and footwear industry. Hosted by actress Marlee Matlin, a crowd of over 450 attendees was on hand to celebrate the humanitarian efforts of the industry and show support for this year’s chosen partner organization, the Special Olympics.

“Tonight, we come together as an industry to celebrate the excellence, leadership and dedication of tonight’s honorees and to recognize and applaud the Special Olympics organization and the Olympians here with us,” said Rick Helfenbein, AAFA’s Chairman of the Board, and President of Luen Thai USA.

Accepting the award on behalf of Supima was President Jesse Curlee. “Supima is a very special cotton fiber. Only 2% of the cotton grown in America can be called Supima. That’s why we made a commitment some years ago to make Supima a brand that would add value throughout the supply chain, including the consumer,” said Curlee during his acceptance speech.

Curlee went on to thank all that have a hand in building the Supima brand, from the Board of Directors to the U.S. farmers that grow to the cotton and to the premium brands and retailers that use Supima, Curlee went on to say, “ Any success we have had at branding Supima wouldn’t have been possible without their loyal support. A very special thank you to this group.”

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Five others were also honored at the event including: William Sweedler, Co-Founder & Managing Partner of Tengram Capital Partners; Barry Sternlicht, Founder, Chairman & CEO of Starwood Capital Group; Zahra Ahmen, DL1961 Denim Brand; Robert Stock, Founder, Co-Chairman & Chief Creative Officer for Robert Graham, Menswear; and Ruthie Davis for footwear designer of the year.

Past recipients include: Saks, Inc., Gap, Inc., Norman Kamali, Lily Pulitzer, Nordstrom, Oscar de la Renta, Kenneth Cole, Diane von Furstenberg and many other prominent brands and retailers.

All honorees received fashionable dress form-shaped award statuettes styled in custom knit dresses designed by award-winning knitwear designer Linda Burhance.
Forty percent of the event’s net proceeds will benefit the Special Olympics.

About Supima®:
Supima is America’s luxury cotton: founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the Southwestern U.S. and prized the world over by designers and retailers who value its luster, strength, and superior softness.