Albini Group, Supima and Oritain have created a partnership they hope will set a new standard for responsible fashion through the first market adoption by Kering of 100 percent traceable Supima organic cotton.
The companies said the partnership demonstrates the value of transparency and innovation in the supply chain, from field to fiber to finished garment. The goal is to create a pioneering path with proven provenance, ultimately establishing a more sustainable and transparent fashion industry.
Cecilia Takayama, director of the Materials Innovation Lab at Kering, said, “Traceability in fashion’s fragmented and global supply chains is imperative to create real change. At Kering, we are focused on sustainable raw material sourcing and this innovative technology for our organic cotton supply chain will enable our Materials Innovation Lab greater visibility to verify farming best practices and fiber quality, ensure integrity within the supply chain and guarantee alignment with our Kering standards.”
Using only organically grown Supima cotton that is woven and dyed by Italian fabric firm Albini and certified by Oritain, the consumer will have complete confidence in the product with the knowledge that the fabric is completely traceable back to the origin of the fiber. Marc Lewkowitz, president and CEO of Supima, said, “Authenticity underlies every fiber of Supima cotton from the very beginning. This new milestone in our organization’s history along with our partners enables the group to implement complete supply chain verification that can match the identity of the cotton to the inherent natural identifiers that the cotton picks up while it is growing.”
Using forensic science, Oritain analyzes the naturally occurring chemical properties of the fiber, creating a unique chemical fingerprint for the product that links it back to the field in which it was grown and cannot be altered, copied or adulterated.
Rupert Hodges, executive director of Oritain, said, “The commitment by these industry leaders to work with Oritain demonstrates the value scientific traceability provides to companies with complex global supply chains.”